Ingredients
Everything you Need, Nothing you Don't
We've carefully evaluated each ingredient to craft a high-performing formula. Achieving authentic results involves combining safe synthetic elements with nourishing superfoods, acknowledging the variability in quality among natural and synthetic ingredients. Not all natural ingredients are safe just like not all synthetics are unsafe.
Our formula is meticulously crafted, with each ingredient serving a specific purpose to deliver a highly creamy, satin-finish, hydrating, pigmented, and weightless products. Distinct superfoods are utilized for specific reasons, enhancing the overall performance.
We prioritize safety and quality by using a blend of safe synthetics and nourishing superfoods, ensuring the high-quality payoff you deserve. Superfoods take precedence at the beginning of our ingredient list, emphasizing our commitment to skin-centric ingredients. Synthetic elements, listed last, contribute to product safety, balancing our dedication to natural, skin-centric superfoods.
Ultra-Rich Pigmentation for Clean Beauty Confident
Our lipsticks are masterfully crafted to celebrate the nuanced beauty of multi-tone lips, addressing the challenge of finding shades that authentically complement diverse lip colors. Traditional lipsticks often fall short for multi-tone lips, failing to recognize the distinct differences between uniform and multi-tone lips. For instance, a lipstick shade that suits someone with pink lips may look entirely different on someone with multi-color lips.
To remedy this, we've meticulously developed a formula and curated shades to offer an effective solution. Each color in our collection is thoughtfully created to enhance golden skin, ensuring an enchanting look in any light—whether it's in-store or at home, during the day or night, inside or outside. We understand that trying on a lipstick in-store looks completely different compared to trying it at home. Thus, prompting us to create a formula designed to look good in any situation.
Our distinct formula is expressly crafted to meet the specific needs of golden skin tones. It delivers a hydrating, weightless yet highly pigmented experience, catering to the practical needs of these unique skin types. With a range of distinct shades, our collection epitomizes versatility and beauty, effortlessly embracing the unique characteristics of different lip tones and golden skin.
Protect, Nourish and Benefit your Skin and the Planet
We prioritize ethical choices in every aspect of our products. Our ingredients adhere to the highest standards, being Vegan, Cruelty-Free, Soy-Free, and Gluten-Free, in alignment with EU and Credo Clean standards. Our commitment extends beyond ingredients; we not only prioritize a superfood-led formula, evident in the ingredient list where natural ingredients take precedence, but we also make a positive impact on the environment.
Our lipstick containers are crafted from recycled aluminum, and our cartons are made with 100% recyclable materials and vegetable ink. By minimizing material usage and consistently improving our packaging practices, we actively contribute to the well-being of our planet. Our dedication to ethical choices is not just reflected in our formula but also in every step we take to reduce our environmental footprint.
Featured Ingredients
Sunflower Seed Oil
Rich in vitamin E, vitamin K, and linoleic acid. Moisturizes, protects against damaged skin, reduces inflammation, and is non-comedogenic.
Avocado Oil
Rich in vitamins A, D, and E, as well as essential fatty acids. It deeply moisturizes, protects against free radicals, and soothes inflammation. It also aids in cell regeneration and enhances the skin barrier, leaving the skin soft, supple, and rejuvenated.
Sesame Seed Oil
Enriched with antioxidants such as vitamins A, E, and Zinc. Fights inflammation, bacteria, and supports collagen production for improved skin texture and appearance.
Castor Seed Oil
Natural oil that is rich in vitamin E and fatty acids. Helps to moisturize the skin, protects against free radicals, and reduces inflammation.
Shea Butter
Rich in vitamins A and E, as well as fatty acids. These nutrients make it a powerful moisturizer that can reduce the appearance of fine lines, protect the skin from damage through its anti-inflammatory and antioxidant properties.
Cocoa Seed Butter
Full of fatty acids, antioxidants, vitamins E and K, and Magnesium. Supports skin health, protects against environmental damage. It moisturizes, hydrates, and shields the skin from drying.
Carnauba Wax
Plant based wax forms a protective barrier on the skin, helping to retain moisture and prevent dehydration. Reduces dryness and prevents future breakage. It is non-comedogenic, meaning it does not clog pores.
Candelilla Wax
Rich in nutrients such as fatty acids, esters, and hydrocarbons. A plant based wax that acts as an emollient, providing a protective barrier that helps to lock in moisture and keep the skin hydrated. It also won’t clog pores, protects the skin from external factors, and possesses soothing properties that can help reduce inflammation.
Corn Starch
Derived from corn kernels, it controls oil production, enhances texture, gentle exfoliation, soothing properties, and moisture absorption.
Zinc Stearate
Makes products easier to apply and blend. It also has absorbent properties that control excess oil and shine on the skin. Moreover, it helps tighten the skin and minimizes the appearance of pores, contributing to a smoother skin texture.
Lauroyl Lysine
An amino acid derivative used to enhance the texture of products, providing a silky feel. Moisturizes the skin, preventing dryness and maintaining hydration.
Orange Essential Oil
From orange peels, Rich in antioxidants, including vitamin C. It has antibacterial and anti-inflammatory properties, and it can help to brighten the skin, soothe inflammation, and reduce the appearance of enlarged pores. It also has an uplifting aroma that can help to revitalize the skin.
Grapefruit Peel Extract
Natural oil that is extracted from the seeds of grapes. Good source of vitamins E and K, as well as linoleic acid and oleic acid. The oil moisturizes, antioxidant protection, anti-inflammatory properties, and skin barrier enhancement.
Natural French Vanilla Flavor
From the beans of the vanilla plant. The aroma causes relaxation and stress reduction creating a soothing and calming experience. The scent can help uplift the mood and provide a sense of well-being.
Tocopherol
Plant-derived Vitamin E is a potent antioxidant that protects the skin from free radicals and providing anti-inflammatory properties. It moisturizes, improves hydration, and supports the skin's natural barrier, soothing sensitive skin.
Phenethyl Alcohol
a natural alcohol derived from plants, acts as an antimicrobial agent, preserving products by inhibiting the growth of microorganisms. With its gentle nature, it is suitable for sensitive skin and provides a soothing effect.
Ethylhexylglycerin
Synthetic compound that has antimicrobial properties. Promotes hydration and softness of the skin.
Mica
Naturally occurring mineral to create the shimmer effect in cosmetics. Helps to blur imperfections and provide a soft-focus effect, minimizing the appearance of fine lines and wrinkles. Non-comedogenic.
Titanium Dioxide
Mineral-based. Helps even out skin tone and minimize imperfections. Non-irritating and suitable for sensitive skin.
Iron Oxide
Natural coloring agent derived from iron minerals. Well-tolerated by the skin and considered non-irritating. It also improves the performance of the formula.
Color Lakes
Type of color additive. Pigments that are more stable, consistent, and intense. Rich colors that resist fading and bleeding.
