Ingredients
Everything you Need, Nothing you Don't
We've carefully evaluated each ingredient to craft a high-performing formula. Achieving authentic results involves combining safe synthetic elements with nourishing superfoods, acknowledging the variability in quality among natural and synthetic ingredients. Not all natural ingredients are safe just like not all synthetics are unsafe.
Our formula is meticulously crafted, with each ingredient serving a specific purpose to deliver a highly creamy, satin-finish, hydrating, pigmented, and weightless products. Distinct superfoods are utilized for specific reasons, enhancing the overall performance.
We prioritize safety and quality by using a blend of safe synthetics and nourishing superfoods, ensuring the high-quality payoff you deserve. Superfoods take precedence at the beginning of our ingredient list, emphasizing our commitment to skin-centric ingredients. Synthetic elements, listed last, contribute to product safety, balancing our dedication to natural, skin-centric superfoods.
Ultra-Rich Pigmentation for Clean Beauty Confident
Our lipsticks are masterfully crafted to celebrate the nuanced beauty of multi-tone lips, addressing the challenge of finding shades that authentically complement diverse lip colors. Traditional lipsticks often fall short for multi-tone lips, failing to recognize the distinct differences between uniform and multi-tone lips. For instance, a lipstick shade that suits someone with pink lips may look entirely different on someone with multi-color lips.
To remedy this, we've meticulously developed a formula and curated shades to offer an effective solution. Each color in our collection is thoughtfully created to enhance golden skin, ensuring an enchanting look in any light—whether it's in-store or at home, during the day or night, inside or outside. We understand that trying on a lipstick in-store looks completely different compared to trying it at home. Thus, prompting us to create a formula designed to look good in any situation.
Our distinct formula is expressly crafted to meet the specific needs of golden skin tones. It delivers a hydrating, weightless yet highly pigmented experience, catering to the practical needs of these unique skin types. With a range of distinct shades, our collection epitomizes versatility and beauty, effortlessly embracing the unique characteristics of different lip tones and golden skin.
Protect, Nourish and Benefit your Skin and the Planet
We prioritize ethical choices in every aspect of our products. Our ingredients adhere to the highest standards, being Vegan, Cruelty-Free, Soy-Free, and Gluten-Free, in alignment with EU and Credo Clean standards. Our commitment extends beyond ingredients; we not only prioritize a superfood-led formula, evident in the ingredient list where natural ingredients take precedence, but we also make a positive impact on the environment.
Our lipstick containers are crafted from recycled aluminum, and our cartons are made with 100% recyclable materials and vegetable ink. By minimizing material usage and consistently improving our packaging practices, we actively contribute to the well-being of our planet. Our dedication to ethical choices is not just reflected in our formula but also in every step we take to reduce our environmental footprint.
Ingredients
Sunflower Oil
Rich in essential fatty acids, helps support the skin's natural moisture barrier while providing lightweight hydration that absorbs easily without feeling greasy for all-day comfort.
Avocado Oil
Rich in nourishing fatty acids and vitamin E, helps maintain lip hydration and elasticity for a smoother surface while supporting comfortable wear and better color application.
Sesame Seed Oil
Deeply nourishes skin with essential fatty acids, providing antioxidant protection + long-lasting moisture retention for supple, healthy-looking skin.
Castor Seed Oil
Deeply moisturizes and helps deliver lasting hydration to support a smoother lip surface for a more even, refined appearance.
Shea Butter
Allows the formula to glide on smoothly while conditioning lips, acting as a natural emollient that helps improve the overall look of lip texture for a more comfortable feel.
Cocoa Butter
A rich, luxurious emollient that helps smooth the lip surface and supports a comfortable feel that enhances the natural look of fullness.
Carnauba Wax
A plant-derived wax that helps create a protective barrier to keep lip color in place while reducing the likelihood of feathering for long-lasting, vibrant wear.
Candelilla Wax
Plant-derived wax that helps provide structure and firmness to the formula while creating smooth, glide-on application, forming a protective film that helps prevent feathering and supports comfortable, long-lasting wear.
Corn Starch
Natural plant-derived powder that helps create the lightweight, creamy texture that provides hydration without heaviness.
Zinc Stearate
Mineral-derived powder that helps improve the smooth application and blendability of the formula, while also providing oil-absorbing benefits that support even coverage and comfortable wear throughout the day.
Lauroyl Lysine
Amino acid-derived powder that helps create the delicate, lightweight texture that mature lips benefit from, while also providing smooth application properties that enhance comfort and wearability all day.
Orange Essential Oil
From orange peels, rich in antioxidants including vitamin C that help brighten and revitalize lips, while also providing antibacterial and anti-inflammatory properties that help soothe and comfort with an uplifting aroma experience.
Grapefruit Peel Extract
Natural citrus extract from grapefruit peels that helps provide antioxidant protection with vitamin C and citrus bioflavonoids, while also offering natural preservation benefits and a fresh, energizing experience that supports overall lip care.
Natural French Vanilla Flavor
From the beans of the vanilla plant, this natural aroma helps create relaxation and stress reduction for a soothing and calming experience, while also helping to uplift the mood and provide a sense of well-being during your lip care routine.
Tocopherol (Vitamin E)
Provides antioxidant benefits while helping to nourish lips for a smoother appearance, supporting overall lip health and helping maintain the formula's effectiveness for optimal lip care performance.
Phenethyl Alcohol
Natural alcohol derived from plants that acts as an antimicrobial agent, helping to preserve the product by inhibiting the growth of microorganisms, while also providing gentle, soothing benefits that make it suitable for sensitive skin.
Ethylhexylglycerin
Synthetic compound with antimicrobial properties that helps maintain product integrity and safety, while also promoting hydration and softness of the skin for enhanced comfort and conditioning benefits during wear.
Mica
Naturally occurring mineral to create the shimmer effect in cosmetics. Helps to blur imperfections and provide a soft-focus effect, minimizing the appearance of fine lines and wrinkles. Non-comedogenic.
Titanium Dioxide
Mineral-based. Helps even out skin tone and minimize imperfections. Non-irritating and suitable for sensitive skin.
Iron Oxide
Natural coloring agent derived from iron minerals. Well-tolerated by the skin and considered non-irritating. It also improves the performance of the formula.
Color Lakes
Type of color additive. Pigments that are more stable, consistent, and intense. Rich colors that resist fading and bleeding.