About – Vedi Beauty
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About

Knowledge with Beauty

Pronounced "Vay-dee" in Sanskrit, Vedi means "knowledge." At Vedi, we believe that knowledge and beauty go hand-in-hand.

We create ultra-rich, pigmented products that are formulated with only the finest and safest ingredients. Our products are designed to serve melanated skin tones. We are here to enhance your natural beauty, not hide it.

Our potent formulas with universally flattering shades simplify your routine with carefully crafted products that allow you to truly do more, with less. The world is busy enough, your makeup routine doesn't have to be.

Our Founder

I believe that beauty can be simple. It doesn't have to be complicated or time-consuming. It can be about feeling good in your own skin and using products that make you feel confident.

Vedi is here to help you achieve that.I was born and raised in San Francisco, a city known for its focus on health and wellness. I saw the benefits of making healthy choices for my body and mind from a young age.

As I got older, I became more interested in beauty. However, I found that the beauty industry was not always inclusive of people with olive skin tones, or those who wanted to use makeup that was made with intentional ingredients.

I remember going to a popular beauty retail store excited to buy my first nude lipstick. After trying countless products, I couldn't find one that flattered my two-toned lips.

This frustration led me to years of research and development. I wanted to create a brand that was inclusive of all skin tones and that used ingredients that were good for your skin and could be easily understood. I also wanted to create products that were simple and easy to use.

Vedi was born out of this desire. Our products are skin-centric, melanin-friendly, and potent. Our formulas nourish your skin and celebrate your natural beauty.

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