About
Knowledge with Beauty
Pronounced "Vay-dee," in Sanskrit, Vedi means knowledge. This inspired the creation of our logo, representing the essence of knowledge. Our commitment to empowering you with knowledge about our products and ingredients is reflected in every aspect of our brand, making Vedi a symbol of beauty enriched with understanding.
We believe that what goes on your skin matters as much as what goes in it. Our guiding principle is knowledge paired with beauty. Understanding the ingredients in your products empowers you to make informed choices for your skin, which is your largest organ. We take pride in explaining the reasons behind each ingredient in our formula, providing detailed information on our "Ingredient" page to help you confidently decide what's best for your skin.
At Vedi, we meticulously choose each ingredient to create weightless and hydrating products. Our aim is to serve all skin tones with high-quality, clean beauty solutions, utilizing only the finest and safest ingredients. We believe that beauty products should enhance your natural beauty, not mask it. Our formulas, featuring universally flattering shades, simplify your makeup routine because, in a busy world, your lipstick choice shouldn't be complicated.
Growing up in health-conscious San Francisco, I embraced the philosophy "you are what you absorb." This belief, initially applied to managing my cerebral palsy resulting from a stroke or, as I refer to it, an invisible disability, through healthy choices, later extended to my approach to beauty.
Despite preferring minimal makeup with a touch of intentional glamour using ingredient-driven formulas, I often felt overlooked. The mainstream market lacked products catering to the unique needs of my golden skin. Excited to find a nude lipstick with good-for-you ingredients in a popular beauty store, I tried countless shades, but none flattered my multi-toned lips.
Out of this frustration, Vedi was born. We curate skin-centric, golden-friendly products with potent formulas that nourish your skin, celebrating your natural beauty. Each color in our collection is not only inspired by golden skin but also from my Indian background. Many of the colors and their names are drawn from my own heritage, representing a fusion of both my background as an Indian woman and my upbringing in the western world. This blend embodies the beauty of both east and west, encapsulated in sleek and elegant packaging that reflects my belief that beauty can truly be that simple.
Nikita Magan, Founder
